Cookie Policy
Effective Date: 5 August 2025
Last Updated: 5 August 2025
This Cookie Policy explains how The News Kendra (“we,” “our,” or “us”) uses cookies and similar technologies to enhance your experience when you visit https://www.thenewskendra.com. This policy is intended to inform you, the user, about what cookies are, how we use them, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, mobile, or tablet) by websites that you visit. They help websites remember your actions and preferences over a period of time, so you don’t have to re-enter them whenever you return to the site or browse from one page to another.
This policy outlines how cookies are used on The News Kendra to:
Improve website functionality
Enhance user experience
Analyze traffic and performance
Serve relevant ads
2. Types of Cookies We Use
We use the following categories of cookies on our platform:
a. Google Analytics Cookies
Used to collect data on user behavior such as pages visited, time spent on the site, and navigation patterns. These cookies help us improve content and user experience.
b. Google AdSense Cookies
Used to deliver targeted advertisements based on user interests, browsing history, and previous interactions. These cookies help improve the relevance and performance of the ads you see.
c. Social Media Cookies (Facebook, Twitter, etc.)
Used to enable sharing of content across platforms and track engagement (likes, shares, follows). These are activated when users interact with embedded social features.
d. WordPress Core & Plugin Cookies
We use WordPress as our CMS and plugins such as Elementor and RankMath, which use cookies for:
Session management
Editor functionalities
SEO optimization tracking
Security features
Examples include:
wordpress_logged_in_*: Helps recognize logged-in userselementor: Stores page builder preferencesrank_math_analytics_*: Tracks keyword performance and page-level analytics
e. Session Cookies
Temporary cookies that are deleted once you close your browser. Used for:
Navigating pages smoothly
Preventing repeated pop-ups or prompts
f. Persistent Cookies
Remain on your device for a specified period or until manually deleted. Used to:
Remember login preferences
Retain newsletter opt-in status
Preserve cookie consent choices
3. Purpose of Each Cookie
| Cookie Type | Purpose |
|---|---|
| Analytics (Google) | Understand visitor behavior and improve site content |
| Advertising (AdSense) | Show personalized ads and measure their effectiveness |
| Functional (WordPress, Elementor) | Ensure smooth navigation, load site preferences, and improve layout functionality |
| Social Media (Embeds) | Enable social sharing and monitor content engagement |
4. User Control and Choices
You have full control over how cookies are used on your device.
How to Manage Cookies:
Browser Settings: You can modify your browser to block or delete cookies. Instructions for popular browsers:
Chrome:
Settings > Privacy and Security > Cookies and Other Site DataFirefox:
Settings > Privacy & Security > Cookies and Site DataSafari:
Preferences > Privacy
Opt-Out Tools:
Google Ads: https://adssettings.google.com
Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Please note that disabling certain cookies may affect website functionality and user experience.
5. Third-Party Cookies
We use third-party service providers (such as Google, Facebook, Twitter, and plugin developers) who may place their own cookies on your device. These cookies:
Are controlled by third parties
Are subject to the third parties’ own privacy and cookie policies
May collect personal data such as IP address, browser type, and user behavior
We recommend reviewing their respective policies for more details.
6. Updates to This Cookie Policy
We may revise this Cookie Policy from time to time to reflect changes in:
Legal requirements
Technology
Our own practices
When updates are made, the “Last Updated” date will be revised. We encourage you to periodically review this page to stay informed about how we use cookies.
7. Contact Us
If you have any questions, concerns, or requests related to this Cookie Policy, please reach out to us:
📧 Email: privacy@thenewskendra.com
📮 Address:2nd floor, Mayur Tower, Budaun, Uttar Pradesh
📞 Phone: +91-96502 03604
By continuing to browse or use The News Kendra, you agree to our use of cookies in accordance with this Cookie Policy.